If Austin has been missing true French elegance, that era just ended. Restaurant François and its companion cocktail den, Bar Rouge, have officially opened at 401 W. 3rd Street—marking one of the city’s most important dining debuts of 2026. Led by Harold Marmulstein (formerly of Salty Sow) and the powerhouse team behind ATX Cocina, Red Ash Grill, and J Carver’s, this new French-American concept brings classical technique, precision, and downtown sophistication back into Austin’s culinary spotlight.

WHAT TO EXPECT Restaurant François blends French sophistication with approachable American accents. The space—designed by Janet Henrich—features warm contemporary touches, natural light, and an open kitchen. Early guests describe the ambiance as “transportive,” like stepping into a metropolitan dining room abroad.

Reservations are booked through Resy, dinner service runs 5 PM to 10 PM nightly, and valet parking is available.

SIGNATURE DISHES The menu leans into French classics with an elevated, modern finish. Highlights include: • Maine Lobster Thermidor • Boneless Wagyu Short Ribs Bourguignon • Dry-aged steak selections • Stuffed Lamb Saddle en Croute • Chocolate soufflé with crème anglaise

THE BAR ROUGE EXPERIENCE Adjacent to the dining room, Bar Rouge is a standalone cocktail bar inspired by Judi, the late wife of the restaurant’s principal. It offers refined cocktails, a French-forward wine program, and intimate evening energy. Guest favorites so far include: • A Free Man in Paris (gin, Lillet Blanc, St‑Germain, absinthe) • Moulin à Passion (vodka, Chinola, Licor 43, Champagne) • Classic martinis and Manhattans

INSIDER INTELLIGENCE • Book early: The restaurant is gaining traction fast, especially for weekend prime seating. • Ask about group accommodations: Parties of 7+ must call directly for availability. • Do not skip dessert: Early diners insist the chocolate programs are among the best downtown. • For a quieter visit: Bar Rouge opens with lighter crowds at the start of service. • Best pairing on the menu: Short Ribs Bourguignon alongside the bar’s French-leaning red slate.

RELATED READING Explore Austin’s evolving dining and culture scene: • Inside North Lamar’s Dining Transformation: https://austintexasthings.com/article/inside-north-lamars-dining-transformation-the-insider-guide-to-local-foods-2026-expansion-and-austins-next-great-restaurant-corridor • Inside Kinsho on Rainey: https://austintexasthings.com/article/inside-kinsho-on-rainey-the-insider-guide-to-austins-first-dedicated-sushi-bar • Inside The Spa at Four Seasons Austin: https://austintexasthings.com/article/inside-the-spa-at-four-seasons-austin-the-insider-guide-to-downtowns-most-luxurious-wellness-escape

PRIMARY SOURCE LINKS • Official Website: https://www.restaurantfrancois.com • Resy Page: https://resy.com/cities/aus/restaurant-francois • TripAdvisor Overview: https://www.tripadvisor.com